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电子商务英语概述.ppt
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Unit1IntroductiontoE-businessIBMdefinese-businessas“technologies.”Someofthosee-businessprocessesinclude:(merce)conductingcustomerserviceinrealtimeusingWeb-municatingwithsuppliers,employeesandcustomers.andtheWorld-Wide-Webinterface.merceandbusinesstransactionsofallkinds.Thetermse-mercearesometimesusedinterchangeably,mercereferstofinancialtransactionsovertheWebande-businessreferstoallformsoftransactionsovertheWeb.Thetransformingpowerofthismodeofbusinessextendsfarbeyondtheobviouspointsofconvenienceforthecustomerandcostsavingsforthebusiness.Themostpowerfulimplementationsofe-pleterestructuringofbusinessmodels.mercehaschangedoverthelast30years.Originally,mercialtransactionselectronically,usingtechnologysuchasElectronicDataInterchange(EDI)andElectronicFundsTransfer(EFT).Thesewerebothintroducedinthelate1970s,mercialdocumentslikepurchaseordersorinvoiceselectronically.eptanceofcreditcards,automatedtellermachines(ATM)merce.Fromthe1990sonwards,mercewouldadditionallyincludeenterpriseresourceplanningsystems(ERP),datamininganddatawarehousing.mercebythetypesofentitiesparticipatinginthetransactionsorbusinessprocesses.mercecategoriesarebusiness-to-consumer,business-to-business,business-to-processes,consumer-to-consumer,andbusiness-to-government.monlyusedare:ConsumershoppingontheWeb,oftencalledbusiness-to-consumer(orB2C).TransactionsconductedbetweenbusinessesontheWeb,oftencalledbusiness-to-business(orB2B).panies,governments,technologiestosupportsellingandpurchasingactivities.Tounderstandthesecategoriesbetter,panythatmanufacturesstereospeakers.panymightsellitsfinishedproducttoconsumersontheWeb,merce.paniesontheWeb,merce.Businessesoftenhaveentiredepartmentsdevotedtonegotiatingpurchasetransactionswiththeirsuppliers.Thesedepartmentsareusuallynamedsupplymanagementorprocurement.Thus,merceissometimescallede-procurementInadditiontobuyingmaterialsandsellingspeakers,panymustalsoundertakemanyotheractivitiestoconvertthepurchasedmaterialsintospeakers.Theseactivitiesmightincludehiringandmanagingthe 内容来自淘豆网www.taodocs.com转载请标明出处.